11/1/2023 0 Comments Blue apron delivery time![]() ![]() The process was prone to errors and inefficiencies for instance, in order to switch “a line to pack a different kind of box could take hours, leaving workers standing around.” To reduce idle time, the company created a software that digitizes supply chain, giving full access and visibility to everyone involved. ![]() Initially, Blue Apron depended entirely on human labor to source ingredients, determine which ingredients go into each recipe and package the meal kit. īlue Apron Leads the Market Today – But for how long?Ĭurrently, Blue Apron is building a seamless, digital supply chain to stay competitive. In March 2017, Nielsen reported that in the U.S., “one in four adults had purchased a meal kit …and 70% continue to buy them after making their first purchase.” Although Blue Apron has the largest market share in the industry at 40.3%, they are losing customers to their competitors. With so many players in this space including Plated, HelloFresh, Sakara Life, Amazon and more, it’s imperative that Blue Apron “continually improve its offerings with new recipes and more customization” to retain customers when there are “still faster, cheaper ways to get fed.” Within the realm of digitalization in supply chain, on-demand food delivery businesses are competing for customer trust even being a day late hurts the brand since the customer relies on Blue Apron to feed their family. To stay competitive in the meal kit delivery industry, Blue Apron needs to invest in its digital supply chain to ensure consistent, on-time delivery of high quality ingredients. ![]() Why Digitalized Supply Chains Matter for Meal Kit Deliveries ![]()
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